FTX’s Mercedes F1 Ethereum NFTs are set to come with actual pieces of the car, and this development is bound to get people excited
Mercedes x FTX: A weekend in Miami
As the Miami Grand Prix approaches, Mercedes is set to launch its latest NFT collection that will see some fans become owners of pieces of either Lewis Hamilton’s or George Russel’s F1 cars.
Mercedes-AMG Petronas is partnering with FTX to debut NFTs in premium and free-to-claim auction formats.
Two Ethereum NFTs will be paired with the actual real wings from Mercedes drivers’ cars at the upcoming Miami Grand Prix. Miami has cemented its place as one of the world’s crypto capitals, so it’s only natural that the inaugural Miami Grand Prix invent should involve a crypto aspect to it.
Since the turn of the Century, Mercedes-AMG Petronas has been one of the most successful F1 companies. The racing arm of the automotive giant has experienced extended periods of success over the last few years, winning a healthy amount of constructor championships and driver titles.
Despite Hamilton missing out on the driver title last season, Mercedes-AMG Petronas is undoubtedly at the top of F1’s pecking order. Over the course of this piece, we’ll look at Mercedes’ partnership with FTX and how this can usher in a new dawn for sports NFT partnerships and their physical representations.
Mercedes-AMG Petronas x FTX
Back in September 2021, FTX and Mercedes-AMG Petronas entered into a long-term partnership. FTX will launch 1,000 free-to-claim limited editions NFT ticket stubs for the upcoming race weekend in Miami, translating to most other races scheduled for the season.
Some races will feature 2,500 free-to-claim limited editions NFT ticket stubs, and each race NFT stub will have an exciting design specific to it. FTX is exploring solutions for the company to add external functionalities and utility to deliver more value to holders and fans.
The pair’s plans for the inaugural Miami Grand Prix get more exciting as the companies have teamed up with famous artist Mad Dog Jones to release 10 limited edition Ethereum NFTs that’ll be auctioned. Of the ten limited edition NFTs, two will feature the NFTs with physical rear wings of cars used ruing the upcoming race.
Lou Frangella, FTX’s VP of Partnerships, spoke on the project and shared the following: “We really wanted to do it big in Miami and fuse together art, culture, and Formula One.”
Additional Info on participation
Auction bidding will open on May 6 – which happens to be the day practice for the Miami Grand Prix starts, and it’ll run until May 13. A physical NFT gallery will be hosted during the event so users can experience the artworks before, during, or after watching them blaze across the track.
Avi Dabir, FTX’s VP of business development, shared the following, “We liked that eye-catching element to this partnership, and the fact that Mercedes is going to be bold here with us.”
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