My First Bitcoin Announces Rebrand Amid Global Expansion

My First Bitcoin (MFB) has announced it is rebranding to start a new chapter in its independent BTC education initiative. The organization shared significant changes to its mission’s approach as part of its strategy for global transition.

From El Salvador To The World

Non-profit organization My First Bitcoin has announced its official transition from offering local BTC education and support to providing tools and resources to educators worldwide.

MFB, also known as Mi Primer Bitcoin, was founded in El Salvador in 2021 and focuses on independent BTC education with various programs. In early 2022, the organization launched its BTC Diploma program to facilitate education on multiple Bitcoin-related topics, including fiat money, BTC’s history, and the challenges of the flagship crypto’s different facets.

The program has reportedly reached over 27,000 students over the past few years, most of whom are located in El Salvador. Meanwhile, the 2023 workbook has been translated into 23 languages and independently taught from South America to Asia.

Now, MFB revealed that it seeks to continue its project with a global approach. The organization shared that it is retiring its local name, Mi Primer Bitcoin, and officially rebranding to the English version.

Additionally, the team has reportedly been restructured with new roles and directors added. As part of the shift, the organization will also close its physical office in El Salvador and move to a fully remote, globally distributed structure.

“Our ambition was always to change the world, but we had to start with a single student, then a single city, then a single nation and now we are ready to raise the potential impact from 6 million people to 8 billion,” MFB’s founder, John Dennehy, stated.

My First Bitcoin’s New Focus

Despite the shift, MFB affirmed that it will stay grounded in its mission. Dennehy noted the significant scale jump of the organization’s mission, adding that they will be “focusing on empowering educators and projects everywhere, rather than trying to do it ourselves.”

The new focus seeks to teach the teachers, “creating the tools, systems, and guidance for everyone that wants to start their own Bitcoin education initiatives: circular economies, meetups and community builders.”

According to the announcement, the team will transition into a “more facilitating role,” doubling down on “building and improving new and existing curricula for all audiences.”

MFB shared that it is stepping back from its weekly and monthly meetups in El Salvador, which will now be owned and run by a collective of local projects. Moreover, the organization unveiled that its Public School Program in El Salvador had ended.

In 2023, the non-profit started collaborating with El Salvador’s Ministry of Education to promote adoption and financial empowerment locally, aiming to introduce the BTC diploma curriculum to the country’s public educational system in 2024.

Lastly, the organization will make the expansion of its Independent Bitcoin Educators Node Network a focal point of the new approach. The Node Network was launched in 2023, aiming to provide a space for people to join MFB’s mission. The self-governing network spans over 70 projects from 38 countries.

“We want to help others get started and be successful in their own communities, then link everyone together to create a global movement,” MFB’s founder concluded.

BTC trades at $101,238 in the one-week chart. Source: BTCUSDT on TradingView

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